Think first, then write 1: what, why and who?

Think first, then write 1: what, why and who?
So you have a business writing task – a report, proposal, blog post or email. There’s a deadline. What do you do first? Stare balefully at a blank computer screen? Write two paragraphs and then delete one of them? Make a cup of tea? If so, you are certainly not alone in the world of ...